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The churn rate is the rate at which customers are leaving your company and/or disengaging from using your product. This can be indicative of a product's success or failure, and is also considered in calculations of revenue growth, subscription numbers, consumer growth, etc.
The churn rate is a crucial concern for any business, of any size, and a significant factor in calculating revenue. Higher churn rates naturally lead to lower revenues. In particular, the churn rate for SaaS businesses pertains to the number of total customers who ended using the service during a given period (also referred to as a customer churn, or a logo). Gross revenue churn is the percentage of revenue lost during a period, specifically due to customers canceling or downgrading their subscription.
Our template will allow you to calculate several different churn rates for your business, and help you see and strategize on how to strengthen your customer base.
Churn Rate Formula Calculator
Analyze both customers and revenue (MRR) churn rates.
Keep revenue and customer churn statistics on your dashboard, over varying periods of time
Record historical figures and forecast future customers and revenue churn rates
Conduct variance analysis on forecasted vs. actual level of churn
