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If your business has any internet presence at all, but especially in its sales channels, then you need to be monitoring your Customer Acquisition Cost (CAC). Given the undeniable presence and power of the Internet, CAC has been growing in use as a metric, thanks to the prevalence of business done online as well as web-based advertising campaigns, whose statistics can be tracked.
The CAC is a measure of your marketing effectiveness, and as such, merits consideration as an investment whose return you would want to see. Thus, how the CAC Payback Period benchmark comes in handy.
The CAC Payback Period means the number of months it takes for your company to earn back the amount it spent on acquiring customers. So, to 'break even', your company must complete its CAC Payback Period. It also serves as an indicator of how much cash the company needs to grow its consumer base.
Become a master of your own online marketing by using our template to analyze the figures yourself.
CAC Payback Period
View your company CAC and CAC Payback Period with a single glance, through our executive dashboard.
Monitor industry standards for CAC and CAC Payback Period, and benchmark against these metrics.
Forecast your future growth by running projections based on your CAC Statistics
Conduct insightful forecast vs actual variance analysis, and store up to 60 months worth of this data.