KPI tracking, or key performance indicators tracking, is a way for organizations to measure their success, recognize strengths and weaknesses, and track progress. Data visualizations provide various advantages that allow organizations to better understand and make decisions based on their performance and KPI data. Below we will highlight the advantages that data visualizations can provide to make KPI tracking easier.

Definition of KPI Tracking

KPI tracking is the process of monitoring, measuring, and analyzing key performance indicators as a way to track progress, success, and evaluate results. KPIs are critical because they help measure progress against goals, identify areas of improvement, and provide insights into how to make decisions. KPIs should be specific and actionable, focusing on what really matters to the success of the organization.

Advantages of Data Visualizations

  • Easier to Interpret: Data visualizations make complex data easier to understand since visuals often better illustrate relationships and patterns. This can be crucial when it comes to understanding performance.
  • Shareable: Visualizations make data easier to share with colleagues and stakeholders, which can be beneficial when it comes to making decisions.
  • Comparing: Visuals allow for quick comparisons and analysis of data, which is critical for understanding performance and taking action.
  • Tracking: Visuals can be used to track performance over time, allowing for more informed decisions

What KPI Tracking Involves

KPI tracking is a process of monitoring and measuring key performance indicators in order to gauge progress and improve performance. As such, it involves two main components: collecting and analyzing data.

Collecting Data

Data collection involves gathering data pertinent to the KPIs that need tracking. The type and scope of data collected will depend on the KPIs and the necessary level of detail. Data can be collected through a variety of sources which may include customer surveys, web analytics, financial statements, and internal surveys.

Analyzing Data

Once the data has been collected, it must be analyzed to assess performance. Data analysis requires examining the data to identify trends and outliers and to generate insights that can be used to improve performance. To effectively analyze data, it is often helpful to plot data points and compare them to established benchmarks.

Visualizing data is an effective approach to data analysis and can make the process of monitoring and measuring KPIs easier. Data visualization tools allow for the easy comparison of data points over time, and provide a simple way to identify trends and outliers. Visualized data can also help to provide further insights into the performance of KPIs, as it allows for an at-a-glance view of key performance metrics.

Benefits of Using Data Visualization

Data visualization has become an essential part of data analysis. It helps organizations gain better insight into their data and make better decisions. There are many benefits of using data visualization for tracking Key Performance Indicators (KPIs). These include:

Improves understanding of data

Data visualization makes it easier to understand complex data. With data visualizations, users can quickly identify patterns, trends and correlations in their data. Visualizations also help to make abstract data more tangible, allowing users to better comprehend the data. This makes it easier to spot outliers and detect anomalies.

Identifies patterns and correlations

Visualizing data also allows users to identify patterns and correlations in their data. Users can look for relationships between different variables and uncover important insights. This can be extremely useful when tracking KPIs, as it can help identify correlations between different KPIs and other metrics.

Data visualizations can help to simplify the process of tracking KPIs. By visually representing data, users can quickly identify patterns and correlations in the data, making it easier to understand complex data and make better decisions.

Types of Visualizations

Data visualization presents complex data in a graphical format and allows you to digest and understand key performance indicators (KPIs) much more quickly. There are many types of visualizations and each type is best suited for specific data sets. Here's an overview of some of the most popular types of visualizations.

Bar Charts

Bar charts are one of the most commonly used data visualization types. These visuals compare different entities by displaying a bar for each entity, with the bar length representing the magnitude of that entity. Bar charts are great for comparing multiple data sets over a particular period of time.

Pie Charts

Pie charts are variation of bar charts, they are best suited for displaying proportional data values. Like bar charts, they use a circle divided into component slices to display the relative sizes of data values. But with pie charts, the slices represent a proportion of the whole. They are used to show how a larger category is divided into sections.

Heat Maps

Heat maps are used to visualize the distribution of a particular metric or KPI across a geographic region. A heat map uses color to display the relative values of different items, with red indicating higher values and blue for lower values. This makes it easier to quickly decipher trends and spot high and low values.

Line Graphs

Line graphs display data in a series of points connected by lines. These visuals allow quick comparison of trends over a specific period of time. Line graphs can also be used to show how different data sets interact with each other, allowing you to identify correlations and trends.

How to Use Data Visualization for KPI Tracking

Data visualization is a powerful tool for tracking performance indicators (KPIs). It’s essential for helping business leaders understand the financial health and performance of their organizations, as well as helping leaders make informed decisions. Data visualization is also helpful for tracking KPI goals and helping teams better understand their progress. Here’s how to use data visualization for KPI tracking:

Choosing the right visualization

The right visualization can make performance data more meaningful and understandable. Before you create any data visualization, you’ll need to identify the best approach to present your data. Different data sets may require different types of visuals; for example, a line chart would be better for tracking performance over time, whereas a bar chart would be more appropriate to compare different KPI metrics.

Setting KPI goals

Setting goals isn’t an easy task, but it’s essential for any successful KPI tracking effort. It’s important to set realistic and achievable goals so that you have something to work towards. Data visualization can help you set goals by providing insights into performance trends and helping you better understand your approach.

Analyzing data to determine trends

Data visualization can be used to track KPI trends, pinpoint performance issues, and identify anomalies. It’s important to analyze data to gain valuable insights that can help your team identify areas for improvement. You can use data visualization to uncover trends, analyze performance issues, and develop new strategies for achieving KPI goals.

Software Packages for Creating Data Visualizations

Data visualization is a powerful tool for understanding your key performance indicators (KPI) and can save users time when tracking their data. The following software packages can be used to transform complex data sets into easy-to-understand visualizations.

Microsoft Power BI

Microsoft Power BI is an interactive data visualisation and business intelligence tool developed by Microsoft. It allows users to collect, analyse, and present data in a variety of visual formats including maps, charts, and graphs. With Power BI, users can quickly and easily track their KPIs and understand how their data is changing over time.


Tableau is a powerful data visualization tool developed by Tableau Software. It enables users to quickly and easily create data visualizations from any data source, including Excel spreadsheets, databases, and text files. Users can use Tableau to analyse their KPIs and see how their data is changing over time.


Qlik is a business intelligence and data visualization tool developed by Qlik Technologies. It allows users to quickly and easily create data visuals from any data source, including databases, spreadsheets, and text files. Users can use Qlik to see how their data is changing over time and to track their KPIs.


Data visualization has become a valuable tool for businesses of all sizes when it comes to tracking KPIs. Through the use of interactive visual aids, users can quickly and easily access the data they need to measure performance across multiple areas and gain insights into the health of their organization.

Advantages of Using Data Visualization for KPI Tracking

  • View data from multiple sources in a single interface
  • Facilitate more accurate forecasting
  • Identify trends and outliers quickly
  • Gain better insights into customer behavior and other key performance indicators
  • Reduce the need for complex manual data analysis processes

Benefits of Using Data Visualization Software Packages for Creating Visualizations

  • Flexible, customizable user interface
  • Integration with popular business applications such as Excel, Access and Salesforce
  • Ability to share visualizations with colleagues and stakeholders
  • Suite of powerful visualization and data analysis tools
  • Access to large, ever-growing library of pre-built visualizations

Data visualization offers a powerful way to measure, analyze, and report on KPIs. By utilizing specialized tools and software packages, companies can extract more value from their data, and make better decisions about their operations and investments.

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