Chief Financial Officers (CFOs) are faced with managing complex finances, analyzing data and guiding strategic decisions in their organization. An effective tool for analyzing and monitoring the performance metrics that matter most to CFOs is a CFO dashboard. In this guide, we will explore the benefits of CFO dashboards and how to build one from scratch.

Overview of CFO Dashboards

A CFO dashboard is a visual data representation of the most critical financial information within an organization. By monitoring performance against goals, trends and industry benchmarks in a single interface, CFOs can use dashboards to extract actionable insights so they can make informed decisions.

Benefits of Dashboards for CFOs

  • Provides a comprehensive view of financial and non-financial information.
  • Identifies and measures key performance indicators that can guide decision-making and performance improvement.
  • Offers easy access to up-to-date data that can be monitored and personalized.

Getting Started

Getting started with your CFO dashboard may seem like a daunting task, but with the right plan in place, you can create an informative and useful dashboard in a short amount of time. The key is to have a clear goal for the dashboard and plan out what data will be presented and how.

Choosing a Data Visualization Framework

The first step in creating a CFO dashboard is choosing a data visualization framework. It’s important to pick a framework that allows you to access and display your data in an easy-to-consume format. There are many different frameworks available, so it’s important to research and pick one that fits your needs and budget.

Strategic Planning

Once you’ve chosen a data visualization framework, it’s time to start planning the content of your dashboard. You should consider which metrics you want to track, how you want to present them, and what insights you’re hoping to gain. You should also think about how you plan to use the data once it’s collected and what actionable items can be derived from it.

  • Establish which metrics you want to track and follow.
  • Decide on how you want to present the data.
  • Think about how you plan to use the data and what insights you hope to gain.
  • Look for actionable items to derive from the data.

Building Your Dashboard

Once you have identified the essential decision-making metrics and the associated data required to measure those metrics, you can begin the process of building your dashboard. Gathering and analyzing the data, as well as designing and customizing the dashboard, will take considerable effort and require you to exercise care. That effort and care will result in a dashboard that functions as a powerful tool both for monitoring your CFO objectives and driving process improvements.

Defining Your Objectives

The critical steps for assembling a successful CFO dashboard begin with a clear definition of your performance objectives. Knowing the goals you are trying to achieve will help you design the dashboard in a way that supports and reinforces those objectives. Without a well-defined strategy, you will likely end up with a dashboard that results in insights with little practical value.

Collecting the Data

Once you have established your performance metrics and objectives for the dashboard, you can start gathering the necessary data sets. You will need to decide which data fields should be used to measure those metrics and make sure you have sufficient access to them in the right format. Having reliable, up-to-date data is essential for creating an effective dashboard.

Designing and Customizing Elements in the Dashboard

Now that you have the necessary data sets, it’s time to start constructing the dashboard. A successful dashboard will combine several different elements in order to provide the clearest picture of your financial performance. Those elements include several graphical tools, such as:

  • Charts and graphs
  • Tables and spreadsheets
  • Maps and timelines
  • Dashboards and scorecards


You will want to tailor the dashboard to make it as user-friendly as possible. For example, you can make use of custom colors, fonts, and data-visualization to help give a better understanding of the data. You can also add features like filters and drill-downs to further customize the dashboard.


Data Analysis

Data analysis is a crucial step when building a CFO Dashboard. By delving into the data, businesses can gain insight-driven insights and identify key summaries and trends. By focusing on the key numbers, businesses can make various decisions that lead to the success of their financial strategies.

Summaries and Trends

When analyzing data, it is important to focus on key summaries and trends. Summaries allow businesses to get an overview of their finances with all the key data points available for easy comparison. Trends provide insight into how the financial performance is evolving over time and identify any significant changes which may need to be further investigated.

Insight Driven Insights

Insight driven insights are useful when making long term decisions. This type of data analysis goes beyond the basic summaries and looks at correlations and anomalies. By understanding the interrelationship between various financial metrics and observing anomalies, businesses can detect opportunities and avoid risks. By analyzing transactions and customer segmentation, businesses can also get a better understanding of customer preferences, allowing them to tailor their marketing or product offering accordingly.

Data analysis is a complex process and requires careful consideration of the data and its implications for the business. Business should ensure that the CFO Dashboard is updated regularly to capture any changes in the data and to enable them to make more informed decisions.


Automation and Alerts

Automating the data collection process for a CFO dashboard is an integral step in taking a dashboard from conception and into reality. Automating data collection ensures accuracy in the data and can be beneficial in saving you time when updating your dashboard with new information.

Automating Data Collection and Ensuring Accuracy

Having the right automation tools in place will enable you to quickly and easily pull data into a CFO dashboard. Leveraging APIs to pull in data from multiple sources helps to avoid unnecesary manual data entry, and allows for streamlined data collection. Or, if you feel comfortable writing code, you can also write automation scripts to help you use the right programming language to capture data. As data is pulled into the dashboard, it's important to ensure accuracy in the numbers. Doing spot checks on the data being pulled into a dashboard can help identify any errors or discrepancies before they become a big issue.

Setting up Alerts

Alerts are an important aspect of a CFO dashboard, enabling users to easily see changes or fluctuations in the data. Automating alerts can be helpful in identifying inconsistencies or patterns in the data that might not be as easy to spot when viewing the data statically.

There are many strategies for setting up alerts, from setting simple thresholds that would trigger when the value is exceeded to more complex formulas that would trigger with more complex metrics. Choosing the best alert approach depends on the data, the goals of the dashboard, and the preferences of the user.

Overall, automating the data collection process and adding alerts are essential steps in creating a successful CFO dashboard. With the right automation tools, setting up the dashboard quickly and accurately is a breeze, and alerts can be used to quickly identify issues or unexpected findings.


Dashboard Sharing

Now that the dashboard has been built, it is simple to extend it by allowing access to data and sharing with third-party stakeholders. This can be done in several ways and may often involve setting access levels, exporting reports, and more. It is important to ensure the dashboard can be viewed securely and that any sensitive data is kept private.

Setting Access Levels

It is important for CFOs to be able to control access to the data contained within their dashboards. Depending on the technology in use, this can be done quickly and easily. Access to the data can be limited by creating user roles with different levels of access. The user roles can be set up to limit what data can be viewed, what reports can be produced, and who has access to the dashboard. This helps to ensure that sensitive data is kept private and provides the CFO with a layer of control over the data.

Exporting Reports

It can also be useful to be able to export data or reports from the CFO dashboard. This can be done by allowing the user to select which data or reports they want to export and giving them the option to export in a variety of formats. This can help to streamline the reporting process and make it easier for decision-makers to access and review the data they need quickly and easily.

Exporting data is also useful for those who need to create presentations or take the data outside the dashboard environment. Many dashboards make it easy to export data quickly and accurately, which can be invaluable for CFOs and other stakeholders when managing their data.



Building a CFO dashboard from scratch can be overwhelming, time consuming, and labor-intensive, but the reward at the other end of it is well worth your effort. When building a CFO dashboard from scratch, there are several key factors to consider, such as determining the metrics, selecting the best data sources, and designing the dashboard layout. With diligent execution of these steps, you can create a powerful dashboard that will provide decision-makers with the insights necessary to make smart decisions.

A Recap of Building a CFO Dashboard from Scratch

To build a CFO dashboard from scratch, you need to ensure that you follow certain steps that include:

  • Determining the key metrics to measure
  • Deciding on the best data sources for the metrics
  • Designing the optimal dashboard layout
  • Integrating the data and creating KPIs
  • Building the visualizations in the dashboard
  • Testing and refining the dashboard


Additional Resources and Links for Further Reading

Below are some additional resources and links to help you expand your knowledge of building CFO dashboards from scratch:

  • Dashboards Explained - Tableau Blog
  • Financial Dashboarding for CFO’s - Solver
  • Enabling Data-Driven Decision Making with CFO Dashboards - Microsoft 365
  • How to Use CFO Dashboards for Data-Driven Financial Decision Making - SolarWinds

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