Excel Tutorial: How To Make A Brochure In Excel


Welcome to our Excel tutorial where we will be showing you how to create a professional brochure using Microsoft Excel. Whether you're a small business owner, a student, or just someone looking to enhance their Excel skills, this tutorial will provide you with the knowledge and tools to design a visually appealing brochure right in Excel. In this blog post, we will cover the step-by-step process and provide useful tips to help you create a brochure that stands out.

Key Takeaways

  • Understanding how to utilize columns and rows effectively in Excel for brochure design
  • Learning how to add visual appeal to the brochure through color schemes and graphic elements
  • Mastering the insertion and formatting of text to create a professional-looking brochure
  • Exploring advanced Excel features such as conditional formatting and data visualization to enhance the brochure
  • Encouragement to apply newly acquired skills and explore further resources for continued learning

Understanding the basics of Excel for brochure design

When it comes to creating a brochure in Excel, it's important to understand the basic functionalities of the software that will help you design an attractive and professional-looking brochure. Here are the key elements to focus on:

A. Utilizing columns and rows effectively

Excel is known for its grid-like structure of columns and rows, which can be effectively used to create a well-organized layout for your brochure. By merging and formatting cells, you can create different sections for your content and design a visually appealing brochure.

B. Inserting and formatting images

Images play a crucial role in enhancing the visual appeal of a brochure. In Excel, you can easily insert and format images to make your brochure more engaging. Whether it's a company logo or product photos, utilizing the image insertion and formatting features in Excel can help you create a professional-looking brochure.

C. Using shapes and text boxes

Shapes and text boxes are versatile tools that can be used to add design elements and textual content to your brochure. Excel offers a wide range of shapes and customizable text boxes that can be used to create attention-grabbing headers, callout boxes, and other design elements for your brochure.

Designing the layout of the brochure

When creating a brochure in Excel, the layout plays a crucial role in the overall design. Here's how you can effectively design the layout of your brochure:

A. Setting up the page orientation and size

Before you start designing your brochure, it's important to ensure that the page orientation and size are set according to your requirements. To do this, go to the 'Page Layout' tab and select the desired orientation (portrait or landscape) and size (letter, legal, A4, etc.) from the 'Size' dropdown menu.

B. Creating sections for content

Dividing your brochure into sections makes it easier for readers to navigate through the content. To create sections, insert horizontal or vertical lines between the content areas. You can do this by going to the 'Insert' tab, selecting 'Shapes,' and choosing the line tool to draw lines separating different sections of the brochure.

C. Incorporating headers and footers

Headers and footers are essential for providing important information such as page numbers, company logo, contact details, etc. To add headers and footers, go to the 'Insert' tab, click on 'Header & Footer,' and then enter the desired information in the designated sections. You can also customize the headers and footers by using the options available in the 'Header & Footer Tools' tab.

Adding visual appeal to the brochure

When creating a brochure in Excel, it's important to make sure it looks visually appealing to grab the reader's attention. Adding color, borders, background shading, and graphic elements can greatly enhance the overall look of the brochure.

Choosing a color scheme

One of the first steps in adding visual appeal to your brochure is choosing a color scheme that complements your content and attracts the reader's eye. Use contrasting colors to make important information stand out, but be sure to maintain a cohesive look throughout the brochure.

Using borders and background shading

Utilizing borders and background shading can help organize the content and create a visually appealing layout. Consider using subtle shading behind headings or important sections to distinguish them from the rest of the content, and use thin borders to separate different elements.

Incorporating graphic elements

Adding relevant images and icons can further enhance the visual appeal of the brochure. Use high-quality images that are relevant to the content and complement the overall design. Consider using icons or graphics to accentuate key points and add visual interest to the brochure.

Inserting and formatting text

When creating a brochure in Excel, one of the key elements is the text. Here are some tips on how to effectively insert and format text to make your brochure look professional and polished.

Choosing appropriate fonts and font sizes

  • When selecting a font for your brochure, it is important to choose a font that is easy to read and aligns with the overall theme or branding of your company or project.
  • Avoid using decorative or overly stylized fonts that may be difficult to read.
  • For body text, stick to standard fonts like Arial, Calibri, or Times New Roman.
  • For headings and subheadings, you can opt for a slightly more stylized font to add visual interest.
  • Ensure that the font size is appropriately sized for readability, with body text typically ranging from 10-12 points and headings being larger for emphasis.

Aligning and spacing text effectively

  • Proper alignment and spacing are crucial for the overall visual appeal of your brochure.
  • Use the alignment tools in Excel to align text to the left, right, or center as needed.
  • Adjust the line spacing to create a visually appealing layout, ensuring that there is enough white space for easy readability.
  • Consider using bullet points or numbering to break up text and make key points stand out.

Using text wrap and alignment tools

  • Text wrap allows you to control how text flows around images and other elements in your brochure.
  • Utilize cell merging and splitting to create custom text layouts and designs.
  • Experiment with text rotation and alignment to add visual interest and create a unique look for your brochure.

By carefully considering the fonts, alignment, spacing, and text formatting in your Excel brochure, you can create a visually appealing and professional-looking document that effectively conveys your message.

Enhancing the brochure with advanced Excel features

When creating a brochure in Excel, you can make it more visually appealing and interactive by utilizing some advanced features. Here are some ways to enhance your brochure:

A. Utilizing conditional formatting for visual impact

  • Conditional formatting allows you to highlight important information and make it stand out in the brochure.
  • You can use conditional formatting to apply different colors, icons, and data bars based on specific criteria, making the brochure more visually appealing and easier to understand.
  • For example, you can use conditional formatting to highlight the best-selling products, show progress towards sales targets, or emphasize important data points.

B. Adding interactive elements like hyperlinks

  • Hyperlinks can make your brochure more interactive by allowing users to easily navigate to different sections or external resources.
  • You can add hyperlinks to specific cells or objects within the brochure, making it easier for readers to access additional information or related content.
  • For instance, you can link to product pages, contact information, or relevant websites to provide a more comprehensive experience for the reader.

C. Incorporating data visualization through charts

  • Charts are a powerful tool for presenting data in a visually compelling way, making it easier for readers to understand and interpret the information in the brochure.
  • You can create various types of charts, such as pie charts, bar graphs, and line charts, to showcase sales trends, market analysis, or other relevant data.
  • By incorporating charts into the brochure, you can effectively convey complex information and make it more engaging for the audience.


In conclusion, we have covered the key points of creating a brochure in Excel, including using text boxes and shapes to design the layout, formatting for a professional look, and inserting images to enhance visual appeal. I encourage all readers to apply their new skills and create their own custom brochures to showcase their businesses or projects. For those looking to further their Excel design skills, there are plenty of online tutorials and courses available for continued learning.

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