Excel Tutorial: How To Create A 4 Quadrant Matrix Chart In Excel


If you're looking to visualize data in a more organized and effective way, a 4 quadrant matrix chart could be just what you need. This type of chart divides data into four categories, allowing for easy analysis and comparison. In this tutorial, we will walk you through the steps of creating a 4 quadrant matrix chart in Excel, so you can benefit from its clear visual representation and ability to identify trends with ease.

Key Takeaways

  • A 4 quadrant matrix chart divides data into four categories for easy analysis and comparison
  • Creating a 4 quadrant matrix chart in Excel allows for clear visual representation of data
  • Identifying trends in data is made easier with the use of a 4 quadrant matrix chart
  • Organizing data into four categories and labeling columns appropriately is crucial for setting up the chart
  • Customizing colors, markers, and axis scales helps in making the chart easy to read and understand

Setting up the data

Before creating a 4 quadrant matrix chart in Excel, it's essential to organize your data in a way that is conducive to the chart's layout. Here's how to set up your data:

A. Organize your data into four categories

  • Identify the four categories that you want to compare and contrast on the matrix chart. These could be things like market segments, product features, or any other relevant criteria.
  • Create a list of items within each category. For example, if you are comparing market segments, you might have segments such as "young professionals", "families", "seniors", etc.

B. Enter the data into an Excel spreadsheet

  • Open a new Excel spreadsheet and enter your categories in one column and the items within each category in separate adjacent columns.
  • For example, if you are comparing market segments, you might have Category 1 as "Price" and its items as "Low", "Medium", "High", and Category 2 as "Quality" and its items as "Low", "Medium", "High".

C. Label the columns appropriately

  • Label the columns in your spreadsheet to clearly indicate the categories and items. This will help you easily identify and reference the data when creating the matrix chart.
  • Make sure to use clear and concise labels to avoid any confusion when creating the chart.

Creating the initial scatter plot

To create a 4 quadrant matrix chart in Excel, you will need to begin by creating the initial scatter plot. This will serve as the foundation for the matrix chart.

  • Select the data in the spreadsheet - Start by selecting the data in your spreadsheet that you want to include in the matrix chart. This data should contain both x and y axis values.
  • Navigate to the "Insert" tab in Excel - Once you have selected the data, navigate to the "Insert" tab in Excel. This is where you will find the chart options.
  • Choose "Scatter" from the chart options - Within the "Insert" tab, locate and choose the "Scatter" option from the chart options. This will create a basic scatter plot using the selected data.

Adding axis labels and titles

Once you have created a 4 quadrant matrix chart in Excel, it’s important to add axis labels and titles to make the chart more informative and visually appealing.

  • A. Click on the chart to select it

After you have created the 4 quadrant matrix chart, click on the chart to select it. This will allow you to make changes to the chart elements.

  • B. Navigate to the "Chart Design" tab

Next, navigate to the "Chart Design" tab at the top of the Excel window. This tab contains all the tools and options you need to customize your chart.

  • C. Add axis titles and a chart title

Once you are on the "Chart Design" tab, look for the "Add Chart Element" button. Click on this button and select "Axis Titles" to add axis labels to your chart. You can then customize the text for the horizontal and vertical axis according to the data you are representing in the chart.

Similarly, you can also add a chart title by selecting "Chart Title" from the "Add Chart Element" button. This will allow you to give your chart a clear and descriptive title that summarizes the information it presents.

Adjusting the axis scales

Creating a 4 quadrant matrix chart in Excel can be a powerful way to visualize data and identify trends. However, in order to effectively display your data, it's important to adjust the axis scales to fit your specific data set. Here's how you can do it:

  • Right click on the x-axis and select "Format Axis"

  • Choose the "Scale" tab

  • Adjust the minimum and maximum values to fit your data

By following these steps, you can ensure that the axis scales on your 4 quadrant matrix chart accurately represent your data, allowing for clearer insights and analysis.

Formatting the chart

Formatting the chart is essential to ensure that the information is presented clearly and effectively. Here are some key aspects to focus on when formatting a 4 quadrant matrix chart in Excel.

  • Customize the colors and markers for each data point

    By customizing the colors and markers for each data point in the chart, you can visually differentiate between different categories or data sets. This can make it easier for the audience to understand and interpret the information presented.

  • Adjust the gridlines and chart background

    Gridlines and chart background play a crucial role in enhancing the readability of the chart. By adjusting the gridlines and background color, you can make the chart more visually appealing and easier to interpret.

  • Ensure the chart is easy to read and understand

    It's important to ensure that the chart is easy to read and understand. This can be achieved by choosing clear and legible fonts, using appropriate labeling and titles, and avoiding clutter or unnecessary elements in the chart.


Creating a 4 quadrant matrix chart in Excel is a useful tool for visualizing data and identifying trends. To recap, the steps include organizing your data, inserting a scatter plot chart, adding gridlines and labels, and formatting the chart to make it clear and visually appealing. Visualizing data in this way can help to identify patterns and relationships that may not be immediately obvious from a simple table of numbers. I encourage you to practice creating your own 4 quadrant matrix charts with different data sets to fully grasp the power of this visualization tool.

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